With temperatures occasionally rising to 30°C, there is really only one fabric that performs optimally: linen. Since ancient times, it has been valued for its airy wearing comfort; in Egypt, linen was even considered a status symbol. In this blog, we will briefly take you through the origins of linen products and how to wear and maintain linen in style this summer.

From flax to finely woven fiber
Linen’s journey begins in the fields of Western Europe, where the temperate climate offers an ideal alternation of sun and rain. These specific conditions ensure long, strong fibres that ultimately produce a supple but robust fabric. Approximately 75% of all high-quality flax fibres come from France, Belgium and the Netherlands. The process is largely natural: flax requires little water and hardly any crop protection agents are used, making linen a sustainable choice.
After harvest, the stalks are worked hard. What remains are the shiny ribbons that are spun into yarn, which is then woven. The result is a fabric with a unique combination of strength and breathability — two properties that you will immediately appreciate in warm temperatures.
How to wear linen
A linen shirt is the foundation of a summer wardrobe: combine it with a linen jacket or a 100% silk waistcoat to stay cool and businesslike. There are also good options when it comes to trousers. An excellent choice is our fine linen and cotton chino , ideal for warm days. An alternative is our classic Chino Kenny , made from 100% Irish linen.
Accessories are also indispensable in the summer: an authentic Panama hat offers shade and a unique look, unlined suede loafers keep feet cool and the look formal, while a loosely tied bandana or scarf provides subtle cooling around the neck. During the day, you can easily take off the jacket and put it back on in the evening — when the temperature drops a bit.
The maintenance of linen
Although the characteristic wrinkle of linen is part of its charm, a well-groomed appearance is easy to maintain with the right maintenance.
First of all, you can easily steam linen at home. Hang the garment in the bathroom after use while you are in the shower; the moist and warm steam will ensure that light folds and wrinkles will be reduced.
If you want to remove the last creases, iron on a low temperature while the fabric is still slightly damp; this will remove creases without damaging the fabric. Then let the garment air out in the shade — one night is often enough to remove odors, so that washing can be kept to a minimum.
When traveling, roll jackets and trousers loosely instead of folding them tightly. When you arrive, hang them out and let gravity do the work.
This simple routine will keep your linen wardrobe wrinkle-free and ready to use, even at higher temperatures.
Finally
Whether you opt for a light shirt or a sturdy pair of trousers, linen proves its reputation as the perfect choice in the summer. Visit one of our stores or discover our selection online. We are ready to advise you on the right combination of colour and accessory. This way, you will remain dressed in a classic and stylish way, even on the hottest days.