On May 8, 2025, The English Hatter turned exactly 90. Celebration! And of course, we hope to celebrate our centenary just as enthusiastically in ten years' time. But how do we stay relevant in a rapidly changing world? By staying true to who we are—and keeping our eyes open to what's happening around us.

Many of our classics have proven themselves for decades. And yet, time and again, they surprisingly combine well with something new. Take Osamu, for example: Japanese fashion blogger (or rather, style illustrator, because we really can't get the word "influencer" out of our pen). On Instagram, he shows off what he's wearing—a mix of vintage European and American brands, modern accents, and above all, a distinctly Japanese aesthetic. And he even draws his own daily outfits in his recognizable illustrative style.

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In this timeline we tell the story of The English Hatter through the moments, people, and products that have shaped the brand. From the roots of English Country Style—and our belief in contemporary slow fashion—to 1930s Amsterdam, when everyone wore a hat, and the Amsterdam of the sixties, when almost no one did. From collaborations with iconic brands to the development of our own collection.

And from that single shop on the Heiligeweg to the eleven stores across the Netherlands where you can still count on personal attention, slow fashion, and quality.